“We are proud to have been selected by the jury as the best energy brand in a category linked to those organizations that share knowledge and stimulate scientific debate about the ongoing energy transition.”
The awarding ceremony was hosted during the Charge Energy Branding conference in Reykjavik, which takes place every year as an international knowledge sharing and networking platform to discuss the ongoing evolution of the energy sector. By focusing on energy brands, the event aims to rationalize the evolving changes in the sector, placing the relationship with the consumers at the center of its analysis. Enel Foundation joined the event as Scientific Partner and shared insights from recent research projects on energy transition.
At the event, the representative from Enel Foundation presented the main results of the Just E-volution 2030 research in a session discussing how to accelerate the energy transition, which also contained remarks by Guðmundur Guðbrandsson, Minister for the Environment and Natural Resources of Iceland.
On the second day of the event, Enel Foundation hosted a fireside chat on “applying research and knowledge in the field”. The conversation examined the progressive electrification of final uses, the ongoing transition from fossil fuel-based to renewable-based electricity, the digitalization happening in the energy space and the consequent processes of sector convergence from different corporate, academic and branding experts’ point of view.
Brynhildur Davíðsdóttir, Professor at the University of Iceland joined Fernando Ortiz Ehmann, Chief Strategy Officer of Saffron Brand Consultants and Alexander Richter, President of International Geothermal Association and editor of ThinkGeoEnergy.com, in a lively chat moderated by João Duarte.
During the discussion, relevant insights were shared on how energy brands are preparing to tackle the energy transition disruptions, how different sectors are increasingly being affected by the energy transition (automotive, commercial and industrial, residential), and how visionary company are increasingly considering corporate foundations as a valuable extension of their brands to engage specific stakeholders.